SXSW 2026 Austin | Where Music, Film, Tech & Culture Collide

SXSW 2026 returns to Austin, Texas, bringing together music, film, technology, and innovation into one of the most dynamic cultural events in the world.

Originally launched in 1987 as a music festival, SXSW has grown into a global platform for creators, startups, filmmakers, and innovators. The event is known for its unique mix of conferences, live performances, film screenings, and emerging tech experiences—all happening across the city at the same time.

From new music discoveries to groundbreaking ideas, SXSW is where industries connect and the future starts to take shape.